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Delivery of assets 5 workdays before campaign start.

IAB Ad Bundle – Creative Sizes

  • 728×90 Superbanner (mandatory)
  • 160×600 Wide Skyscraper (mandatory)
  • 300×250 Medium Rectangle (mandatory)
  • 120×600 Skyscraper (optional)

High Impact Ads – Creative Sizes

  • 970×250 Billboard (mandatory)
  • 800×250 Billboard (mandatory)
  • 300×600 Halfpage Ad (mandatory)

Billboard Ad – Creative Sizes

  • 970×250 Billboard (mandatory)
  • 800×250 Billboard (mandatory)

Halfpage Ad – Creative Sizes

  • 300×600 Halfpage Ad

Mobile – Creative Sizes

  • 320×50 Mobile Banner (mandatory)
  • 300×50 Mobile Banner (optional)
  • 320×480 Mobile Interstitial
  • 728×90 Mobile Superbanner (optional for mobile tablet)
  • 300×250 Mobile Medium Rectangle (optional)

Maximum File Sizes

  • 150 KB – HTML5 creatives
  • 150 KB – image creatives
  • 40 KB – image fallbacks

3rd Party AdServer Tags

  • Avantgarde Performance accepts creative tags from all major 3rd party AdServers, including DoubleClick, Flashtalking, Sizmek, etc.
  • Tags from 3rd party AdServers may be provided in Excel-format or via pickup-page.
  • Only one creative per redirect tag is allowed. Parts of a combined creative format must be split into separate tags.
  • When using 3rd party AdServers more than one target URL per creative is allowed.
  • The creative has to be SSL compliant. The creative-tags and all external references must be secure (https://).
  • Creative animations 30 seconds max.
  • All creatives must have a 1 pixel black border.
  • No automatic sound without user interaction
  • The AdChoice Icon will be automatically added to all creatives in the upper right corner. The blue triangle on a grey background measures 22×18 pixel. On mouseover the complete icon becomes visible at 77×18 pixel.

Physical Delivery / HTML5 creative guidelines

  • The creative has to be SSL compliant. All external references inside the html-files must be secure (https://).
  • Creative animations 30 seconds max.
  • All creatives must have a 1 pixel black border.
  • No automatic sound without user interaction.
  • HTML5 Naming Convention: Please deliver HTML5-Zip file separate from image fallback and give both files the same name 
  • Creatives hosted by Avantgarde Performance may only contain one target URL. If more than one target URL is required the creative must be delivered via 3rd Party AdServer Tag.
  • The AdChoice Icon will be automatically added to all creatives. The blue triangle on a grey background measures 22×18 pixel. On mouseover the complete icon becomes visible at 77×18 pixel.
  • Creatives must include a clickTag-variable within the index.html file. For instructions how to implement the clickTag correctly, please see the following guidelines:
    https://support.google.com/dcm/partner/answer/3145300?hl=en 
    IMPORTANT: Please pay special attention to the section „Sample click tag insertion“