In order to achieve our clients’ objectives, we define and develop the most suitable digital strategies and implement them within all relevant online marketing channels. Our aim is to create successful and long-term business relationships and we closely collaborate with leading players on the digital market.
With Programmatic Advertising, we implement automated and data-driven media buying and thus avoid high wastage. This way, we ensure that your target group is addressed with the right advertising message on the right platform at the right time as part of a holistic storytelling.
Paid search advertising is an integral part of a successful performance marketing strategy. Whether relevant ad texts or modern bid management, we use the complete range of the most important search engines such as Google and bing. In addition, we use optimised product feeds on the Google Shopping platform to achieve the best possible results, especially for online shops and retailers.
Our social media advertising experts address the client’s target group on platforms such as Facebook, Instagram, Tiktok or in the B2B environment on LinkedIn and XING with the appropriate advertising message. Through granular targeting based on real user data, we achieve both the defined branding and performance goals.
To activate your target groups, we can address them with classic display ads or video formats. In using high-impact creatives or interactive videos, we help the client to place its products and services in an attention-grabbing way in precisely the right advertising environment.
Today, more than 50% of online product enquiries start via Amazon. To achieve the highest possible visibility for your products, we develop strategies to optimally use Sponsored Brands, Sponsored Display and Sponsored Products.
Besides the use of typical native ad formats, we also think native advertising from a contextual and semantic perspective. We are using different technologies which not only search for suitable content and inventory, but also consider the tonality of a context.
To address the target groups efficiently, we offer comprehensive support in the modelling of audience segments and contextual data. We also provide the client with deeper insights into the structure of its high value users and analyse their customer journey from multiple perspectives.
Since GDPR, it is mandatory for every website owner to claim the user consent for their tracking. Therefore the loss of valueable 1st party data increased, which have decisive impact on the usable website data volume. We are glad to support you by the optimal integration of a consent management platform (CMP) on your website and also the opt-in optimization, to maximize the potential of your 1st party data.
To use the advertising budget as efficiently as possible, we implement measures to optimise the conversion rate. With an analysis of the current website, we identify the levers that contribute to a long-term and sustainable increase in KPIs.
In order to understand the complexity of the entire performance marketing and to identify opportunities for growth, we offer consulting and workshops in all disciplines. We would be happy to audit your current measures and work together with you to develop strategies and concepts for long-term and sustainable online marketing solutions.